What do you get?

6 modules at your own pace with quarterly live *brand clarity cocktail hour* sessions where you can ask questions and get live support for you brand for as long as you need to complete the course!

  • Brand Clarity workbook that can be printed or filled out digitally

  • 6 modules with guided video presentation

  • 6 separate workbook exercises and creative thinking prompts

  • Create your own brand guide with our customizable Canva template

  • Access to live quarterly *brand clarity cocktail hours* where you can ask questions and get live support

  • Free bonus: How to Craft a Marketing Plan Worksheet

  • Free bonus: Guide on Overhead planning – What does it cost to run your business?

  • Free bonus: Lifetime access to this course after the founder’s course has wrapped

Are you ready for brand clarity?

Through guided exercises, video presentation and customizable templates, you’ll GET CLEAR AF on your dream brand and how to connect with your target audience.

Starting or pivoting in business can be overwhelming but developing a brand with purpose doesn’t have to be! Clarity is fundamental to every successful brand and it’s almost impossible to run your business effectively without it. It’s in every conversation you have, every piece of copy you write, every image you style and every caption you add to your social posts. It’s SO much more than just your logo. As a business owner you need to be clear. On precisely what your business is, the clients you really want to serve and most importantly, what sets you apart. This comprehensive and immersive online course is my love letter to your brand. This is designed and created with over 12 years of experience and the strategy I lead my one-one-one clients through at a fraction of the price. This course will bring clarity to your brand and enable you to move forward with purpose and confidence.
CHECK OUT ALL THE COURSE DETAILS & VIDEO

Student Testimonials

“I walked in looking for a clear and defined brand guide. But what I left with was a really holistic, and complete idea of who and what my business is, and the people I am talking to. It gave me more stability in creating from a place of authenticity. It gave me a much clearer direction! My favourite part of the course was learning about the ways we can connect with my target audiences, and how to increase or leverage those touch points.”

Stacey Coplin, House of the Rising Tarot

“I absolutely loved the course! Megan did such an amazing job creating it and I’m so grateful that I decided to join! My favourite part of the course was watching the videos, which helped me understand the process and interdependence of each step/action when it comes to building a brand. This helped me slow down and really reflect on each module.”

Jocelyn Webster, JW HR Curations

“Grayden Matheson, Backcountry DesignsAnyone who is developing a brand, rebranding, or just looking to freshen things up would find great value in this course. Each module is a puzzle piece that would take ages to work out without the guidance of this course and putting each together into the brand guide is the biggest takeaway and such an asset to my brand and business.”

Grayden Matheson, Backcountry Designs

“The strategy behind each module and guidance on how to dive into the WHY behind my brand helped me gradually define where and how my brand develops from both from a physical and emotional perspective. Megan’s personality and the vibe of the course was a real treat and refreshing way to learn without feeling overwhelmed. I really appreciate the tools for creating my own content in the future and enjoyed developing my brand guide!”

Erin Wiskar, 3BP Solutions

Brand Clarity Course Curriculum

  • 1

    Intro & define what branding means to you!

    • Module 0: Introduction to the MD Method to Brand Clarity

    • Module 0 Intro/Commitment Workbook

    • Module 1: Define what branding means to your business

    • Module 1 Workbook

    • Free add-on: Weekly productivity planner
  • 2

    How do you serve and what is your purpose?

    • Module 2: How do you serve and what is your purpose?

    • Module 2 Workbook
  • 3

    Defining your brand vision and values

    • Module 3: Defining your brand vision and values

    • Module 3 Workbook
  • 4

    Who do you serve and how do you reach them?

    • Module 4: Who do you serve and how do you reach them?

    • Module 4 Workbook

    • Free add-on worksheet: How to craft a marketing plan that you'll actually DO

  • 5

    What does your brand style look and feel like?

    • Module 5: What does your brand style look and feel like?

    • Module 5 Workbook

    • Pinterest & Colour Picker Tool Demo
  • 6

    Capturing clarity and tying it all together

    • Module 6: Capturing clarity and tying it all together in your own editable brand guide

    • Module 6 Workbook

    • Demo Video - Your Canva Brand Guide

    • Free add-on worksheet: What does it cost to run your business? And a bonus hourly rate calculator!

Who is this for?

This course is the solution for any new (or pivoting) business that needs a strong brand foundation, clear messaging and the ability to connect with their target audience...aka communicate clearly and generate sales.

  • Any business (new or old and ready for a rebrand), new product, project, service, launch or personal brand.

  • Text length of individual points can be shorter or longer depending on your needs

  • Any business that is already running, but skipped the brand fundamentals and ready to get set up with confidence.

  • Anyone looking to save time and money to strategize what they really need to build their brand.

  • Anyone looking to save time on marketing by knowing their brand voice and living into it!

  • Really anyone or thing that needs to have a clear brand message and connect with their customer.

Instructor

Megan Dufresne

Brand strategist, designer and marketing specialist

This course is my love letter to your brand. This is designed and created with over 12 years of experience and the strategy I lead my 1:1 clients through at a fraction of the price. My passion is branding and empowering people and brands to discover clarity and connect with their target audience. This course will help you work out what you ACTUALLY need for your brand, not what you think you need or what everyone tells you that you need. Are you ready to create a brand that makes sense to your beliefs, your dream client and your business? Take your first step and sign up!